direction hospitality
training

Welcome to
Direction Hospitality Training

A warm welcome to our website. If you have any questions or would like further information, please don’t hesitate to get in touch, we’ll be delighted to assist you

Contact us
Graeme Clarke
Graeme Clarke
Judith Clarke
Judith Clarke
Jenni Clarke
Jenni Clarke
  • What we do

We do more than develop online learning!

Now in 2025, we’re relaunching our consultancy and face to face training services, with a renewed focus on building meaningful, bespoke solutions for hospitality teams.

Bespoke Development Programmes

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Hospitality Training Consultancy

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E-Learning Modules

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LMS consultancy

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Web design

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Coaching & Mentoring

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Give us a call on

+44 (0) 1252 890995

A few of our projects

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MIA – AIM Accreditation
MIA-AIM Accreditation
Best Western Hotels
BWHH Project_sm
Ufford Park Hotel, Golf & Spa
Ufford Project_sm
MeetingsInn
MeetingsInn_project_sm
TMHMI
Elearning modules
Hollybourne Developments
Hollybourne Projects sm
MIA Covid Guidance
Women in Leadership
Caravan and Motorhome Club
CMC_project_sm
Esprit
Esprit project_sm
Newbury Racecourse
Newbury Project_sm
  • Why choose us

Why Professionals Choose Direction Hospitality Training

Having worked operationally across the industry, we understand the pace, the pressure and the people. From independent venues to large multi-site operations, we’ve delivered face to face training, guided teams through change, and developed leaders who thrive, always keeping learners at the heart of what we do. 

Proven reputation, locally and globally.

Since 1991, we’ve partnered with hospitality businesses across the UK and internationally, building lasting relationships grounded in trust, transparency and results. Whether delivering leadership development, guest experience programmes, or full L&D strategies, our track record speaks for itself.

Learning that sticks.

We’re more than a training provider. We’re a long-term partner who can advise, design, and deliver across all areas of hospitality learning, from L&D consultancy and coaching to digital solutions like LMS setup. Our aim? To make sure your training is never off the shelf, always on purpose.

High value, high quality.

From affordable, high-impact e-learning to fully bespoke development programmes, we combine industry best practice with exceptional value. Every module, workshop, and coaching session is designed to deliver measurable results for your business.

Partnership, not just service

We create training that’s practical, relevant, and instantly usable, so your teams don’t just “tick the box.” They understand the what, how, and why, and know how to apply it on the restaurant floor, at the front desk, in the kitchen, or behind the scenes.

  • Some testimonials

A few customer comments

We have many long standing and repeat clients, from large and small businesses.

Nearly all of our front of house members of staff have completed the training now. I think the most difficult part is rotaring the staff time to complete the modules. Its been hugely beneficial in the fact that staff feel and are empowered to deal with the small niggles before they turn into a complaint.

Mount Pleasant Hotel

General Manager
Your ‘Being Disability Aware’ course has really helped our staff team in understanding stereotyping, prejudice and discrimination and how this can impact on service offered. It has encouraged them to ask ‘Do we meet the needs of all our visitors?’ and have suggested/made tweaks to how we treat disabled guests.

Ufford Park Hotel

Training & Complance Manager
Having been required by my client to ensure the modules were completed by all of my hospitality staff, I was initially sceptical. How wrong could I be, it was not only invaluable for my team as it meant all were starting on Day 1 with a thorough understanding of what was expected of them, but

TAG Promotions

Owner
Direction Training has produced an attractive & functional focused hospitality learning management system that is rapidly advancing.The modules are informative, interesting and tailored to address all the course topic objectives.

Cedar Manor Hotel

Hotel Owner
Hotel Collingwood has been using online learning from Direction Hospitality Training for the last 3 years and all our team are currently completing online modules and programmes to support the training we deliver in-house.

Hotel Collingwood

Owner
The range, content and Industry-focused training materials represent an excellent suite of accredited training materials and resources for Hospitality and Tourism Trainers and Operational Professionals.

Centre For Competitivness

Executive Director
“Direction Hospitality Training has proved to be an excellent platform with all the current and relevant training our staff in the hotels could ask for. We have members of staff who were very sceptical to the idea of online training at first and since logging onto the platform they have really taken to the system

HD Operations

Regional Manager
We have partnered with Direction Training for the past 5 years. We have complete confidence that their on-line learning management system ensures 100% compliance and is the perfect platform to guarantee all of our training requirements are continually met.

Lake Vyrnwy Hotel and Spa

HR Manager
After 30-odd years in the training environment myself, I know from experience that the most effective training programmes are those that don’t overload the learner but engage and entertain them so that learning becomes fascinating and enjoyable.

Xenca

HR Director
“Direction Training has significant experience in the development and delivery of a wide range of training programmes from Level 2 to Level 6. These include customer service, training and developing staff, development of workbook materials in support of apprentice skills, training and team development and a wide range of accreditation activities.

Institute of Hospitality

Professional Review Panel
When the Meetings Industry Association needed an expert to support the development of re-opening guidelines for venues during the pandemic, the logical choice was Direction Associates. Their understanding of the sector ensured we could offer our members a detailed and easily adoptable plan to prepare for the critical re-opening phase.

MIA

Chief Executive
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  • Our extended team

Our Training Partners

Direction Hospitality Training offers online training around the globe through international partners and resellers, delivering ‘Best Practice’ standards and knowledge 24 hours a day, 365 days a year

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