MeetingsInn are a venue listing site specialising in pubs with meeting rooms. Having identified that the corporate meetings market was open to increasing their use of pub spaces, they were also aware that pubs needed to increase their awareness of the expectations of the corporate booker in order to be able to tap into this market. Direction Training was referred by the MIA due to our operational experience of the corporate meetings and events market, and we were asked to develop a suite of online guides that would form a benchmark for pub operators to develop their meeting space offer and increase buyers’ confidence.

Meetingsinn

Ripon, North Yorkshire

2021
5 bespoke, interactive best practice online guides were developed for use of Pub managers, owners and staff. Raising the Profile of Your Meeting Space, Converting Enquiries, Managing Enquiries, Designing Winning Meetings and Delivering High Quality Meetings.
Direction Training developed a customised branded LMS portal, which potentially would support up to 10,000 individuals from the different clients of MeetingsInn to access and complete the guides. An administrator was initially identified to manage the system and be trained by us.
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Graeme Clarke
Director of eLearning
Graeme
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