We Offer the Complete Hospitality Training Solution
From Bespoke Development Programmes, Hospitality Training Consultancy, Coaching and Mentoring, and a comprehensive range of e-learning modules, including Online Compliance Modules for Operational Teams, Induction Programmes to Professional Skills Training.
Having worked operationally across the industry, we understand the pace, the pressure and the people. From independent venues to large multi-site operations, we’ve delivered face to face training, guided teams through change, and developed leaders who thrive, always keeping learners at the heart of what we do.
A Different Standard in Hospitality Training
Built on reputation, quality and people-first learning.
Partnership, not just service
Partnership, not just service
Proven reputation, locally and globally
Proven reputation, locally and globally
Standing out from the crowd
Standing out from the crowd
High value, High quality
High value, High quality
Learning that sticks
Learning that sticks
Driven by people, powered by purpose
Driven by people, powered by purpose
What our Clients Say
“Direction Training has significant experience in the development and delivery of a wide range of training programmes from Level 2 to Level 6. These include customer service, training and developing staff, development of workbook materials in support of apprentice skills, training and team development and a wide range of accreditation activities. The panel commends this development as timely and useful and recognises the contribution to continuing professional development the programmes can afford to individuals seeking further knowledge and understanding across a range of operational areas. The programmes are designed to be accessible to a wide range of learners and on completion improve the knowledge and understanding of learners. The emphasis on developing professional competencies across a wide range of roles is a valuable contribution to professional training within the industry”
Institute of Hospitality
London
When the Meetings Industry Association needed an expert to support the development of re-opening guidelines for venues during the pandemic, the logical choice was Direction Associates. Their understanding of the sector ensured we could offer our members a detailed and easily adoptable plan to prepare for the critical re-opening phase.
The plan developed was also shared with DCMS and as a result, became the re-opening guidance for the whole sector signposted from gov.uk.
MIA
Chief Executive
The range, content and Industry-focused training materials represent an excellent suite of accredited training materials and resources for Hospitality and Tourism Trainers and Operational Professionals. The content, style and structure of the training resources are based on and benchmarked against, International Best…… Their application in the workplace, through workshops and self-learning initiatives, are designed to enhance Employee Performance and Standards in Housekeeping, Health and Safety, Customer Services and Food & Beverage Standards. The proposed Learning approach for both Individuals and organisations utilises modern e-learning technology and reflects the modern training and development needs of the International Hospitality Industry. The centre is pleased to endorse, support and utilise the products and services of Direction Hospitality Training in its work with the hospitality and tourism sector in Ireland.
Executive Director
Ireland
Nearly all of our front of house members of staff have completed the training now. I think the most difficult part is rotaring the staff time to complete the modules. It’s been hugely beneficial in the fact that staff feel and are empowered to deal with the small niggles before they turn into a complaint. Pre doing this it was difficult to ensure that staff always recognised when someone was just making a comment or were requiring some remedial action and it would sometimes get left or ignored now they know to when to action something , the levels that they can action to , and when to escalate to manager or supervisor , it has really cut down in terms of anyone writing into us or demanding to see managers. But they are reporting everything back into the management without fear of being told off because they are taking actions to remedy problems. I would highly recommend it as a cost effective way of doing customer service training with out taking people out of the business on mass.
Hotel Owner
Yorkshire
The ‘Being Disability Aware’ course has really helped our staff team in understanding stereotyping, prejudice and discrimination and how this can impact on service offered. It has encouraged them to ask ‘Do we meet the needs of all our visitors?’ and have suggested/made tweaks to how we treat disabled guests. As the Training & Development Manager I have used this module as the basis for our team to: Recognise the true value of all our customers including those with specific needs Develop insight in understanding the factors that form visitor expectations in relation to accessibility Relate the Equality Act 2010 to customer service and the significance of the law in their role I have also taken this to a further stage and am developing a basic sign language session to run in-house to deliver exceptional service utilising non-verbal communication strategies. I continue to remain extremely impressed with the platforms instructional design and ease of access. A number of our team are visual individuals, so to see actual hardware with verbal reinforcement, helps them remember information.
Training Manager
East of England
Having been required by my client to ensure the modules were completed by all of my hospitality staff, I was initially sceptical. How wrong could I be. It was not only invaluable for my team as it meant all were starting on Day 1 with a thorough understanding of what was expected of them, but it was also an incredibly useful tool for me. I was able to see quickly and easily who had started or completed the modules, and chase those who had not. I was able to get support at virtually all hours of the day when staff had issues or queries and I was enormously grateful for the ability to either blanket email or quickly select the relevant staff for updates and changes to their schedules or job location. I have another large event coming up at the end of the year and will be suggesting that this client takes on the system not only for my host/hostess staff, but for their catering teams too.
Owner
London
“Direction Hospitality Training has proved to be an excellent platform with all the current and relevant training our staff in the hotels could ask for. We have members of staff who were very sceptical to the idea of online training at first and since logging onto the platform they have really taken to the system very well. The same members of staff are now the ones asking when the next modules are coming out and are always first to complete them. Judith and Graeme have made the transition simple for our business and have been a huge help and a pleasure to work with.”
Operations Director
Home Counties
Hotel Collingwood has been using online learning from Direction Hospitality Training for the last 3 years and all our team are currently completing online modules and programmes to support the training we deliver in-house. We especially find the benefit of the “Giving Great Customer Service for Best Western Teams” programme for all our customer-facing teams. The hotel-specific programme developed by Direction Training in conjunction with Best Western is a must for new staff and a great reminder for existing staff. The ‘Action plans’ included in each module have proved especially helpful for our HODs to follow up on the team’s ideas to improve customer service. We have noticed the difference and more importantly, our customers have too.
Hotel Owner
Bournmouth
Direction Training has produced an attractive & functional focused hospitality learning management system that is rapidly advancing.The modules are informative, interesting and tailored to address all the course topic objectives. Learners knowledge & understanding is assessed throughout the modules with activities that mirror real world situations. These are then followed with feedback that shows the impact of the decisions and choices they have made giving learners excellent insight in the skills and tools required to deliver the required standards of service within all aspects of hospitality. I have been extremely impressed and so would highly recommend Direction Training”.
Hotel Owner
Lake District
We have partnered with Direction Training for the past 5 years. We have complete confidence that their on-line learning management system ensures 100% compliance and is the perfect platform to guarantee all of our training requirements are continually met. Graeme and Judith have many years of direct hospitality experience, and this is evident in the extremely wide range of training available. They work very hard to update content and courses with new legislation, laws and best practice. Using Direction Training allows us to keep our training up to date, we have worked together to introduce new refresher modules, created with the various departments and users in mind. Direction Training provides an exceptionally high level of personal support to all users which match our business goals as it continues to evolve. With a genuine desire to help in any way, whether that has been checking whether there are any other courses they can source for us or helping with administrative and technical requests, with amazing response times, we always feel like we could be their only customer. They are a pleasure to work with and we hope the relationship continues for a long time.
HR Manager
Wales
Our Training Partners
Direction Hospitality Training offers online training around the globe through international partners and resellers, delivering ‘Best Practice’ standards and knowledge 24 hours a day, 365 days a year
