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Hospitality Training Developed By Operators for Operators

DIRECTION HOSPITALITY TRAINING

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Hospitality Training Consultantancy

Every hospitality business is different. Different markets, different pressures, different people. That's why we start by getting to know yours inside out....

Bespoke Development Programmes

Training should inspire action and create lasting change. We design and deliver programmes tailored to your business, your teams, and your guests, never off the shelf...

Coaching and Mentoring

“Great hospitality leaders are developed, not born. With over 30 years of experience including formal roles mentoring with the Institute of Hospitality…”

We Offer the Complete Hospitality Training Solution

From Bespoke Development Programmes, Hospitality Training Consultancy, Coaching and Mentoring, Online Training for Operation Teams, Induction Packages, Skills training,

A Hospitality training consultant in conversation with a client
Hospitality Training Consultancy
A group of Trainees enjoying a Bespoke Development Programme
Bespoke Development Programmes
Coaching & Mentoring image showing t professionals in discussion
Coaching & Mentoring
You Professional engrossed in Direction HospitalitY's Online Learning using a laptop and headphones
E-Learning Modules
Why Professionals Choose Direction Hospitality Training

Having worked operationally across the industry, we understand the pace, the pressure and the people. From independent venues to large multi-site operations, we’ve delivered face to face training, guided teams through change, and developed leaders who thrive, always keeping learners at the heart of what we do. 

Professional Reputation Built on Values

Our values are simple but strong: we’re authentic, transparent and trustworthy. You’ll find us as comfortable in the boardroom as we are on the restaurant floor. No jargon, no ego, just honest support that delivers

A Different Standard in Hospitality Training

Built on reputation, quality and people-first learning.

Partnership, not just service

Partnership, not just service

We work as an extension of your team, not a supplier on the sidelines. By understanding your culture, goals and people, we build learning that feels owned by your business, not delivered to it. Real partnership means shared accountability, shared ideas and shared success.

Proven reputation, locally and globally

Proven reputation, locally and globally

Since 1991, we’ve partnered with hospitality businesses across the UK and internationally, building lasting relationships grounded in trust, transparency and results. Whether delivering leadership development, guest experience programmes, or full L&D strategies, our track record speaks for itself.

Standing out from the crowd

Standing out from the crowd

Our training stands out because it’s built on true development, not just delivery. Every piece of content is designed to stretch thinking, shift behaviour, and create lasting impact, written by people who know what great looks like in real hospitality settings.

High value, High quality

High value, High quality

From affordable, high-impact e-learning to fully bespoke development programmes, we combine industry best practice with exceptional value. Every module, workshop, and coaching session is designed to deliver measurable results for your business.

Learning that sticks

Learning that sticks

Learning only sticks when it means something. That’s why we design every experience from leadership programmes to digital learning to connect with real situations, real people and real goals. We make training memorable, practical and built to last

Driven by people, powered by purpose

Driven by people, powered by purpose

We believe great learning can change lives, and in hospitality, that means changing the way people feel about the work they do every day. Our purpose is simple: to help every individual, team, and brand reach their full potential through meaningful development that inspires pride, confidence, and growth

What our Clients Say

“Direction Training has significant experience in the development and delivery of a wide range of training programmes from Level 2 to Level 6. These include customer service, training and developing staff, development of workbook materials in support of apprentice skills, training and team development and a wide range of accreditation activities. The panel commends this development as timely and useful and recognises the contribution to continuing professional development the programmes can afford to individuals seeking further knowledge and understanding across a range of operational areas. The programmes are designed to be accessible to a wide range of learners and on completion improve the knowledge and understanding of learners. The emphasis on developing professional competencies across a wide range of roles is a valuable contribution to professional training within the industry”

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Endorsed by the Institute of Hospitality
Institute of Hospitality

London

When the Meetings Industry Association needed an expert to support the development of re-opening guidelines for venues during the pandemic, the logical choice was Direction Associates. Their understanding of the sector ensured we could offer our members a detailed and easily adoptable plan to prepare for the critical re-opening phase.

The plan developed was also shared with DCMS and as a result, became the re-opening guidance for the whole sector signposted from gov.uk.

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Meetings Industry Association
MIA

Chief Executive

The range, content and Industry-focused training materials represent an excellent suite of accredited training materials and resources for Hospitality and Tourism Trainers and Operational Professionals. The content, style and structure of the training resources are based on and benchmarked against, International Best…… Their application in the workplace, through workshops and self-learning initiatives, are designed to enhance Employee Performance and Standards in Housekeeping, Health and Safety, Customer Services and Food & Beverage Standards. The proposed Learning approach for both Individuals and organisations utilises modern e-learning technology and reflects the modern training and development needs of the International Hospitality Industry. The centre is pleased to endorse, support and utilise the products and services of Direction Hospitality Training in its work with the hospitality and tourism sector in Ireland.

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The Centre for Competitiveness
Executive Director

Ireland

Nearly all of our front of house members of staff have completed the training now. I think the most difficult part is rotaring the staff time to complete the modules. It’s been hugely beneficial in the fact that staff feel and are empowered to deal with the small niggles before they turn into a complaint. Pre doing this it was difficult to ensure that staff always recognised when someone was just making a comment or were requiring some remedial action and it would sometimes get left or ignored now they know to when to action something , the levels that they can action to , and when to escalate to manager or supervisor , it has really cut down in terms of anyone writing into us or demanding to see managers. But they are reporting everything back into the management without fear of being told off because they are taking actions to remedy problems. I would highly recommend it as a cost effective way of doing customer service training with out taking people out of the business on mass.

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Mount Pleasant logo
Hotel Owner

Yorkshire

The ‘Being Disability Aware’ course has really helped our staff team in understanding stereotyping, prejudice and discrimination and how this can impact on service offered. It has encouraged them to ask ‘Do we meet the needs of all our visitors?’ and have suggested/made tweaks to how we treat disabled guests. As the Training & Development Manager I have used this module as the basis for our team to: Recognise the true value of all our customers including those with specific needs Develop insight in understanding the factors that form visitor expectations in relation to accessibility Relate the Equality Act 2010 to customer service and the significance of the law in their role I have also taken this to a further stage and am developing a basic sign language session to run in-house to deliver exceptional service utilising non-verbal communication strategies. I continue to remain extremely impressed with the platforms instructional design and ease of access. A number of our team are visual individuals, so to see actual hardware with verbal reinforcement, helps them remember information.

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Ufford Hotel Golf and Spa logo
Training Manager

East of England

Having been required by my client to ensure the modules were completed by all of my hospitality staff, I was initially sceptical. How wrong could I be. It was not only invaluable for my team as it meant all were starting on Day 1 with a thorough understanding of what was expected of them, but it was also an incredibly useful tool for me. I was able to see quickly and easily who had started or completed the modules, and chase those who had not. I was able to get support at virtually all hours of the day when staff had issues or queries and I was enormously grateful for the ability to either blanket email or quickly select the relevant staff for updates and changes to their schedules or job location. I have another large event coming up at the end of the year and will be suggesting that this client takes on the system not only for my host/hostess staff, but for their catering teams too.

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Tag Promotions logo
Owner

London

“Direction Hospitality Training has proved to be an excellent platform with all the current and relevant training our staff in the hotels could ask for. We have members of staff who were very sceptical to the idea of online training at first and since logging onto the platform they have really taken to the system very well. The same members of staff are now the ones asking when the next modules are coming out and are always first to complete them. Judith and Graeme have made the transition simple for our business and have been a huge help and a pleasure to work with.”

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Hollybourne logo
Operations Director

Home Counties

Hotel Collingwood has been using online learning from Direction Hospitality Training for the last 3 years and all our team are currently completing online modules and programmes to support the training we deliver in-house. We especially find the benefit of the “Giving Great Customer Service for Best Western Teams” programme for all our customer-facing teams. The hotel-specific programme developed by Direction Training in conjunction with Best Western is a must for new staff and a great reminder for existing staff. The ‘Action plans’ included in each module have proved especially helpful for our HODs to follow up on the team’s ideas to improve customer service. We have noticed the difference and more importantly, our customers have too.

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HOTEL COLLINWOOD
Hotel Owner

Bournmouth

Direction Training has produced an attractive & functional focused hospitality learning management system that is rapidly advancing.The modules are informative, interesting and tailored to address all the course topic objectives. Learners knowledge & understanding is assessed throughout the modules with activities that mirror real world situations. These are then followed with feedback that shows the impact of the decisions and choices they have made giving learners excellent insight in the skills and tools required to deliver the required standards of service within all aspects of hospitality. I have been extremely impressed and so would highly recommend Direction Training”.

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Cedar Manor Hotel
Hotel Owner

Lake District

We have partnered with Direction Training for the past 5 years. We have complete confidence that their on-line learning management system ensures 100% compliance and is the perfect platform to guarantee all of our training requirements are continually met. Graeme and Judith have many years of direct hospitality experience, and this is evident in the extremely wide range of training available. They work very hard to update content and courses with new legislation, laws and best practice. Using Direction Training allows us to keep our training up to date, we have worked together to introduce new refresher modules, created with the various departments and users in mind. Direction Training provides an exceptionally high level of personal support to all users which match our business goals as it continues to evolve. With a genuine desire to help in any way, whether that has been checking whether there are any other courses they can source for us or helping with administrative and technical requests, with amazing response times, we always feel like we could be their only customer. They are a pleasure to work with and we hope the relationship continues for a long time.

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Lake Vyrnwy hotel
HR Manager

Wales

Our Training Partners

Direction Hospitality Training offers online training around the globe through international partners and resellers, delivering ‘Best Practice’ standards and knowledge 24 hours a day, 365 days a year

Endorsed by the Institute of Hospitality
Ehotelier logo
Best Western logo
Meetings Industry Association

Training Categories

The Institute of Hospitality endorses all our training modules and programmes.

Customer Service
Customer Service Modules
Customer Service Programme
Data Handling
Disability Aware
Licensing
Professional Bar Service
Bar Service Modules
Bar Service Programme
Professional Food Safety
Food Safety Modules
Food Safety Programme
Professional Food Service
Food Service Modules
Food Service Programme
Professional Health and Safety
Health and Safety Modules
Health and Safety Programme
Professional Housekeeping
Housekeeping Modules
Housekeeping Programme
Professional Packages
Professional Wine and Champagne Service
Wine and Champagne Service Modules
Wine and Champagne Service Programme
Sustainability

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