Our Training Partners
Direction Hospitality Training offers online training around the globe through international partners and resellers, delivering ‘Best Practice’ standards and knowledge 24 hours a day, 365 days a year
At Direction Training Associates, we believe that great hospitality starts with great people and even better learning. Since 1991, we’ve been helping hospitality businesses unlock the potential of their teams through training that’s designed not just to inspire, but to stick.
As our tagline says, everything we create is “written and designed by operators, for operators.” We know the pressure, pace and people of this industry first hand and that’s exactly how we approach learning. Over recent years, our digital learning platform has supported operators across the UK with flexible, high impact eLearning. We’re proud to say we put the learning back in eLearning, practical, real world content that speaks your team’s language.
Now in 2025, we’re relaunching our consultancy and face to face training services, with a renewed focus on building meaningful, bespoke solutions for hospitality teams. Whether you’re looking to improve guest experience, strengthen leadership behaviours or align your management strategy, we design for your business, your teams and your learners. Never off the shelf, always on purpose.
Our values are simple but strong: we’re authentic, transparent and trustworthy. You’ll find us as comfortable in the boardroom as we are on the restaurant floor. No jargon, no ego, just honest support that delivers
Managing Director
Judith now leads our e-learning development work with a wealth of hospitality expertise built over decades.
Director of E-Learning
Graeme brings a rare blend of operational excellence and technical expertise
Learning & Development Partner
Jenni leads our learning and development strategy, combining over 17 years of hands-on hospitality experience
Direction Hospitality Training offers online training around the globe through international partners and resellers, delivering ‘Best Practice’ standards and knowledge 24 hours a day, 365 days a year
The Institute of Hospitality endorses all our training modules and programmes.
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