The customer experience is enhanced if team members sell or recommend dishes and drinks and of course revenues increase! However, carried out badly, selling has quite the opposite effect on both the customer experience and the reputation of the business. Selling is an inherent part of any front of house role, but not one that everyone feels comfortable or confident with.
Food service operators are increasingly facing pressure to allocate time for training new team members, and using this module supports quick internal job training processes by developing knowledge and understanding and allowing people to learn at their own pace. Together we create confident and professional team members!
Think ‘suggesting’ or ‘recommending’ and become the ‘soft’ sales person that works so well in hospitality. Explore the difference between pushy and soft selling and identify selling opportunities across the 5 stages of the customer experience. One of the principles of soft selling is to match the product to the type of customers and both of these areas are explored with lots of examples so that learners can apply the knowledge into their business. Using the power of suggestion, the module develops 3 simple steps to selling that builds confidence and increases the chance of successful selling. Each section encourages learners to think of ways they can enhance their skills.
Our client-centric approach, coupled with our dedication to delivering exceptional results, ensures that your business stands out, attracting attention and driving engagement.
The course is delivered fully online and is split into four highly interactive sections. Learners will engage with videos along with questions and activities that use real hospitality situations and finish with a quiz to ensure points are remembered and understood. The module may be completed in short sections over a period of time or all at one go! In addition, there are links to websites and documents that can be used to research further learning.
1 Hour
1
Screen Reader
To Further Information
English
20 Questions
Automatic Download
Yes
This module is designed for operational team members and Supervisors working in any style of restaurant or food service business. Use the module to initially train team members in soft selling techniques or as development training for team members to meet a specific need. The module will contribute to the off the job training hours for team members undertaking a Level 2 Hospitality Team member apprenticeship.
The module could be used as part of a pre employment programme ready for people to apply the knowledge when they first start a role.
The module is also part of our complete Professional Food Service programme which forms a base knowledge for other formal learning and qualifications and would generally meet most requirements at Level 2.
The end quiz ensures that key points are both remembered and understood and using 20 questions covers key aspects of the module content and objectives. The pass mark is 80% and on successful completion the certificate endorsed by the Institute of Hospitality is automatically available to be downloaded. Questions are in the same style as within the learning part of the module, ie: drag and drop, single choice and multiple choice and there is an opportunity to review the key points before starting the quiz. If needed, incorrect answers can be reviewed before retaking the quiz as many times as needed.
To further develop the professional learning process each module has one of our unique action plans that learners can download from within the module and complete.
A series of questions asks learners to apply the information in the module to their workplace to identify the specific procedures they should follow and identify areas where they need further information or training.
Managers may discuss the action plans with individuals and organise additional information and training that learners may have identified they need. The action plans may be used as evidence of learning in other formal learning or qualifications that learners may undertake.
In addition, there are links to websites and documents that can be used to research further learning and in the Introduction to Wine and Champagne module each section has ideas to follow up.
The Institute of Hospitality endorses all our training modules and programmes.
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